Invariant effect of individual cultural orientations : an application of CVSCALE
Year of publication: |
2017
|
---|---|
Authors: | Yoo, Boonghee ; Shin, Geon-Cheol |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 6, p. 735-759
|
Subject: | Culture | Hofstede | International marketing | Country of origin | CVSCALE | Individual cultural orientations | Invariant effect | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | Welt | World | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management |
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