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~subject:"Consumer behaviour"
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Consumer behaviour
Akkreditiv
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Barokas, Guy
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1
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1
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1
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ECONIS (ZBW)
8
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1
Too thin to be cute : the influence of
letter
height-to-width ratio on consumer perception
Xie, Zhipeng
;
Wang, Tao
;
Zhao, Jing
;
Qin, Huanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 789-798
Persistent link: https://www.econbiz.de/10014315447
Saved in:
2
The effect of name
letter
on market prices : field experiments on seller behavior
Sherman, Arie
;
Barokas, Guy
- In:
Journal of behavioral and experimental economics
106
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014472775
Saved in:
3
Uppercase premium effect : the role of brand
letter
case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
4
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
5
The effects of uppercase and lowercase wordmarks on brand perceptions
Xu, Xiaobing
;
Rong, Chen
;
Liu, Maggie Wenjing
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011730689
Saved in:
6
Kids complain - do companies respond?
Cobb Walgren, Cathy
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 299-320
Persistent link: https://www.econbiz.de/10011615391
Saved in:
7
Is it the "alpha" or the "numeric"? : consumers' evaluation of
letter
versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
8
Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.
;
Grewal, Dhruv
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
Saved in:
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