Name-letters and birthday-numbers : implicit egotism effects in pricing
Keith S. Coulter & Dhruv Grewal
| Year of publication: |
2014
|
|---|---|
| Authors: | Coulter, Keith S. ; Grewal, Dhruv |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 3, p. 102-120
|
| Subject: | behavioral pricing | name-letter effects | name-price effect | birthday-number effect | Preis | Price | Börsenkurs | Share price | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360372