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International journal of advertising : the quarterly review of marketing communications
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Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Huhmann, Bruce A.
;
Limbu, Yam B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 846-863
Persistent link: https://www.econbiz.de/10011618430
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