Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Year of publication: |
2016
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Authors: | Huhmann, Bruce A. ; Limbu, Yam B. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 5, p. 846-863
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Subject: | gender stereotypes | role portrayal inaccuracy | sexism | attitude toward advertising in general | advertising offensiveness | sex appeals | nudity in advertisements | Geschlecht | Gender | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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