Suhardi, Deddy A.; Susilo, Adhi; Priyanto, Sony Heru; … - In: Journal of innovation and entrepreneurship : JIE 11 (2022), pp. 1-23
This research contains a novelty in producing a study program brand audit method and developing a brand salience … equity, and consumer brand salience towards the Statistics Study Program. The data were analyzed using structural equation … modeling (SEM). The results obtained are the formulation of a brand audit model and a salience brand management model for the …