The asymmetric effects of identity salience on judgement : the role of valence and attribute congruence
Year of publication: |
2023
|
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Authors: | Han, Dahee ; Kim, Claire Heeryung |
Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 25.2023, 2, p. 84-98
|
Subject: | Identity salience | Judgment | Motivated reasoning | Product attribute | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kognition | Cognition |
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