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~subject:"Consumer behaviour"
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Consumer behaviour
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Impact of social norms and joint influences of social connection and self-sufficiency motivations on prosocial budgeting
Lin, Chien-Wei
;
Desai, Kalpesh Kaushik
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1579-1598
Persistent link: https://www.econbiz.de/10013280170
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Application of expectation confirmation theory to consumers' impulsive purchase behavior for products promoted by showgirls in exhibits
Tsao, Wen-yu
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 283-298
Persistent link: https://www.econbiz.de/10009787541
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