Application of expectation confirmation theory to consumers' impulsive purchase behavior for products promoted by showgirls in exhibits
Year of publication: |
2013
|
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Authors: | Tsao, Wen-yu |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 3, p. 283-298
|
Subject: | Impulsive purchase | expectancy confirmation theory (ECT) | time and money available | utilitarian motivation | cost saving | Konsumentenverhalten | Consumer behaviour | Motivation | Theorie | Theory |
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