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~subject:"Consumer behaviour"
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Consumer behaviour
Influencer
203
Social Web
109
Social web
107
Online-Marketing
92
Internet marketing
77
Konsumentenverhalten
50
Marketing
39
Markenführung
37
Brand management
36
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32
Marketingmanagement
32
influencer
32
Social Media
27
Viral marketing
24
Virales Marketing
24
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23
Werbung
23
social media
17
Brand image
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Instagram
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16
Advertising effects
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Werbewirkung
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Credibility
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influencer marketing
9
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Beeinflussung
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Jahnke, Marlis
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International journal of internet marketing and advertising : IJIMA
3
Journal of business research : JBR
3
Using influencer marketing as a digital business strategy
3
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of advertising research
2
Journal of global fashion marketing : JGfM
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Springer eBook Collection
2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
Business horizons
1
Corporate communications : an international journal
1
Designing and communicating experience
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Electronic commerce research
1
Faculty & research / Insead : working paper series
1
Global business and finance review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Islamic marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing global transitions : international research journal
1
Praca Naukowa / [Uniwersytet Ekonomiczny w Katowicach]
1
Research perspectives on social media influencers and brand communication
1
Springer Proceedings in Business and Economics
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
3
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
4
Exploring the influence of social media on sustainable fashion consumption : a systematic literature review and future research agenda
Vladimirova, Katia
;
Henninger, C. E.
;
Alosaimi, S. I.
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10014530013
Saved in:
5
The influencers’ world of "make-believe"
Kets de Vries, Manfred F. R.
-
2023
Persistent link: https://www.econbiz.de/10014280574
Saved in:
6
The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia
Avrillia, Micky Dita
;
Moeljadi
;
Hapsari, Raditha
-
2023
Persistent link: https://www.econbiz.de/10014480150
Saved in:
7
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
8
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
9
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
10
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
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