The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia
Year of publication: |
2023
|
---|---|
Authors: | Avrillia, Micky Dita ; Moeljadi ; Hapsari, Raditha |
Subject: | Influencer | Attitude Towards The Advertising | Brand Attitude | Purchase Intention | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Werbewirkung | Advertising effects | Meinung | Opinion | Indonesien | Indonesia | Werbung | Advertising | Markenimage | Brand image | Markenführung | Brand management |
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