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Consumer conviction
Consumer behaviour
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Advertising effects
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Attitude certainty
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Attitude strength
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Behavioral economics
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Briñol, Pablo
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Petty, Richard E.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Consumer conviction and commitment : an appraisal-based framework for attitude certainty
Rucker, Derek D.
;
Tormala, Zakary L.
;
Petty, Richard E.
; …
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 119-136
Persistent link: https://www.econbiz.de/10010359867
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