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~subject:"Consumer ethnocentric tendencies"
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Consumer ethnocentric tendencies
Consumer behaviour
3
Konsumentenverhalten
3
Cross-border-acquisition
2
Advertising effects
1
Attitudes toward a CBA event
1
Austria
1
Brand
1
Brand image
1
Brand management
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Brand-image fit
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CETSCALE
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Consumer affinity
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Consumer ethnocentric tendencies scale
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Designation of origin
1
Estimation
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Ethnozentrismus
1
Herkunftsbezeichnung
1
Markenartikel
1
Markenführung
1
Markenimage
1
Market research
1
Marktforschung
1
Meinung
1
National culture
1
Nationalkultur
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Opinion
1
Post-CBA attitudes toward foreign competing brands
1
Post-CBA brand attitudes
1
Schätzung
1
Spillover effect
1
Spillover effects of attitudes toward a CBA event
1
Spillover-Effekt
1
Takeover
1
Verbraucherverhalten
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Werbewirkung
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Österreich
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English
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Lim, Chi Lo
2
Shi, Tiebing
2
Li, Jiandong
1
Yu, Han
1
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The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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Consumer affinity and an extended view of the spillover effects of attitudes toward a cross‑border‑acquisition event
Shi, Tiebing
;
Yu, Han
;
Lim, Chi Lo
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 596-608
Persistent link: https://www.econbiz.de/10012792875
Saved in:
2
Host country consumers' brand attitudes after cross-border acquisitions
Shi, Tiebing
;
Li, Jiandong
;
Lim, Chi Lo
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 559-572
Persistent link: https://www.econbiz.de/10011801094
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