Ehrenberg, A.S.C.; Goodhardt, G.J. - In: European Journal of Marketing 2 (1968) 3, pp. 200-205
Discusses repeat‐buying in terms of a case history of a non‐durable product. Measures the repeat‐buying behaviour by … means of a survey carried out for the Market Analysis and Evaluation Grant, Unilever. Reveals how repeat‐buying of a new …