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~subject:"Consumer goods industry"
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Consumer goods industry
Multinationales Unternehmen
25
Transnational corporation
22
Unilever NV <Rotterdam>
21
Corporate Social Responsibility
15
Corporate social responsibility
15
Unilever-Konzern
14
Unilever
13
Unilever PLC <London>
12
Brand management
11
Markenführung
11
Deutschland
10
Germany
10
Konsumgüterindustrie
10
Niederlande
9
Unilever Deutschland GmbH <Hamburg>
8
Ernährungsindustrie
7
Food industry
7
Nachhaltige Entwicklung
7
Nachhaltigkeit
7
Netherlands
7
Sustainable development
7
USA
7
Großbritannien
6
Sustainability
6
United Kingdom
6
United States
6
Geschichte
5
Lieferkette
5
Supply chain
5
Unilever Ltd. <London>
5
Auslandsinvestition
4
Business history
4
Cosmetics industry
4
India
4
Indien
4
Kosmetikindustrie
4
Lieferantenmanagement
4
Organisatorischer Wandel
4
Organizational change
4
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Article
9
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Aufsatz im Buch
6
Book section
6
Case study
6
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6
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3
Aufsatz in Zeitschrift
3
Hochschulschrift
1
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1
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English
7
German
3
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Miskell, Peter
3
Albrecht, Ingo
1
Braun, Gesine
1
Buerke, Anja
1
Kirchgeorg, Manfred
1
Koene, Merlin
1
Mizera, Sue
1
Nabholz, Nadja
1
Smith, W. Steve
1
Thorne, Lesly
1
Wagner, Katja
1
Wubs, Ben
1
Wubs, Berend
1
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Trademarks, brands, and competitiveness
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business strategy
1
MNCs in India : issues and challenges
1
Routledge international studies in business history
1
Sustainable Marketing Management : Grundlagen und Cases
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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International business and national war interests :
Unilever
between Reich and Empire, 1939 - 45
Wubs, Berend
;
Wubs, Ben
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003538923
Saved in:
2
Nachhaltigkeitsmarketing in der Konsumgüterindustrie am Beispiel der
Unilever
Deutschland GmbH
Koene, Merlin
;
Wagner, Katja
;
Buerke, Anja
;
Kirchgeorg, …
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 411-427)
.
2014
Persistent link: https://www.econbiz.de/10010476265
Saved in:
3
Unilever
's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
4
Sustainability at
Unilever
: an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
Saved in:
5
Unilever
and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter
- In:
European business and brand building : [the papers of …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10009520663
Saved in:
6
"Trau, schau, wem"
Braun, Gesine
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
10
,
pp. 60-67
Persistent link: https://www.econbiz.de/10009304788
Saved in:
7
Unilever
: globale und lokale Aspekte erfolgreicher Markenführung
Nabholz, Nadja
;
Albrecht, Ingo
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 181-191)
.
2010
Persistent link: https://www.econbiz.de/10009011560
Saved in:
8
Unilever
's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
9
Vitality in business : executing a new strategy at
Unilever
Smith, W. Steve
- In:
Journal of business strategy
30
(
2009
)
4
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003882128
Saved in:
10
Unilever
in India: in search of growth
In:
MNCs in India : issues and challenges
,
(pp. 170-186)
.
2006
Persistent link: https://www.econbiz.de/10003733201
Saved in:
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