//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer neuroscience"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"banner ads"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer neuroscience
Internet marketing
10
Online-Marketing
9
Advertising effects
7
Banner ads
7
Consumer behaviour
7
Konsumentenverhalten
7
Werbewirkung
7
banner ads
4
Advertising
3
Website
3
Brand choice
2
Brand management
2
Consumer behaviour internet
2
Data mining
2
Facebook
2
Markenführung
2
Modelling
2
Social media advertising
2
Video marketing
2
Werbung
2
Word-of-mouth marketing
2
message design
2
Animation
1
Application
1
Banner advertising
1
Brand
1
Consumer impulsiveness
1
Crowdsourcing
1
Data Mining
1
Digital advertising
1
Disclaimers
1
Disclosures
1
Einzelhandel
1
Forecasting model
1
Golden Ratio
1
Hedonic banner
1
Hedonic price index
1
Hedonischer Preisindex
1
In-App Banner Ads
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Casado-Aranda, Luis-Alberto
1
Ibáñez-Zapata, José-Ángel
1
Sánchez-Fernández, Juan
1
Published in...
All
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->