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~subject:"Consumer protection"
~subject:"Marktforschung"
~subject:"USA"
~subject:"Werbewirkung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Consumer protection
Marktforschung
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Product information
72
Produktinformation
72
Consumer behaviour
21
Konsumentenverhalten
21
Deutschland
7
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6
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6
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5
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1
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1
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1
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Journal of consumer behaviour : an international research review
2
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
2
Agricultural and resource economics review : ARER
1
Handbook of health economics ; Volume two
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Multisensory packaging : designing new product experiences
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
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1
Food imagery and transparency in product packaging
Simmonds, Gregory
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 49-77)
.
2019
Persistent link: https://www.econbiz.de/10011958969
Saved in:
2
Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009738779
Saved in:
3
Health care markets, regulators, and certifiers
Dranove, David
-
2012
Persistent link: https://www.econbiz.de/10011498381
Saved in:
4
Special issue on aging consumers
Perry, Vanessa G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009505871
Saved in:
5
Special issue : Food, children and marketing (CB)
Marshall, David William
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009260935
Saved in:
6
Global food security : ethical and legal challenges ; EurSafe 2010, Bilbao, Spain, 16 - 18 September 2010
Romeo Casabona, Carlos M.
(
ed.
); …
-
2010
Persistent link: https://www.econbiz.de/10008738056
Saved in:
7
Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008859488
Saved in:
8
Der Einfluss der Markeninformation auf Kaufentscheidungen
Deppe, Michael
;
Schwindt, Wolfram
;
Kugel, Harald
; …
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 299-345)
.
2007
Persistent link: https://www.econbiz.de/10003513093
Saved in:
9
Jenseits des geraden Wegs : über den Sinn nicht-linearer Treiberanalysen
Schröder, Susanne
;
Tien, Matthias
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 493-514)
.
2007
Persistent link: https://www.econbiz.de/10003513192
Saved in:
10
A comparison of antecedents and consequences of market mavens and opinion leaders
Hoyer, Wayne D.
;
Stokburger-Sauer, Nicola
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 215-236)
.
2007
Persistent link: https://www.econbiz.de/10003531955
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