Food imagery and transparency in product packaging
Year of publication: |
2019
|
---|---|
Authors: | Simmonds, Gregory ; Spence, Charles |
Published in: |
Multisensory packaging : designing new product experiences. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-319-94976-5. - 2019, p. 49-77
|
Subject: | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Verpackung | Packaging | Lebensmittel | Food | USA | United States | Experiment | Produktinformation | Product information |
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