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When is sustainability an asset? : the interaction effects between the green attributes and product category
Gong, Siyu
;
Wang, Li
;
Peverelli, Peter J.
;
Suo, Danni
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 971-983
Persistent link: https://www.econbiz.de/10013407579
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