When is sustainability an asset? : the interaction effects between the green attributes and product category
Year of publication: |
2022
|
---|---|
Authors: | Gong, Siyu ; Wang, Li ; Peverelli, Peter J. ; Suo, Danni |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 6, p. 971-983
|
Subject: | Consumer purchase intention | Green attributes | Product category | Self-expression benefits | Utilitarian environmental benefits |
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