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~subject:"Consumer xenocentrism"
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Consumer xenocentrism
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Asia Pacific journal of marketing and logistics
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Why the grass is always greener on the other side of the fence? : the research of Chinese consumer xenocentrism: take electronics as an example
Zhang, Yi
;
Zhang, Dongxin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3052-3068
Persistent link: https://www.econbiz.de/10014486635
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