Why the grass is always greener on the other side of the fence? : the research of Chinese consumer xenocentrism: take electronics as an example
Year of publication: |
2023
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Authors: | Zhang, Yi ; Zhang, Dongxin |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 12, p. 3052-3068
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Subject: | Consumer xenocentrism | Purchase intentions | Social comparison tendency | Word-of-mouth | Konsumentenverhalten | Consumer behaviour | China | Virales Marketing | Viral marketing | Wahrnehmung | Perception |
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