Phipps, Marcus; Brace‐Govan, Jan; Jevons, Colin - In: European Journal of Marketing 44 (2010) 3/4, pp. 496-514
Purpose – The democratic political product is complex and untangible. An underlying assumption of a democratic system is the involvement of voters, or consumers, but with contemporary political apathy this aspect is relatively unacknowledged. This paper aims to explore the role of the consumer...