Measuring political brand equity: a consumer oriented approach
Year of publication: |
2010
|
---|---|
Authors: | French, Alan ; Smith, Gareth |
Other Persons: | Lock, Andrew (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 44.2010, 3/4, p. 460-477
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand identity | Political parties | Brand equity | Consumers |
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