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Consumption
Consumer behaviour
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Brasilien
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Bottom of the Pyramid
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Campos, Alyce Cardoso
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Rezende, Daniel Carvalho de
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Grutzmann, André
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Marques, Humberto Rodrigues
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Nascimento, Thaísa Barcellos Pinheiro do
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Prado, José Willer do
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Consumer behavior review : CBR
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Emerging Markets Journal : EMAJ
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O valor simbólico da marca iphone para a base da pirâmide
Campos, Alyce Cardoso
;
Rezende, Daniel Carvalho de
- In:
Consumer behavior review : CBR
5
(
2021
)
2
,
pp. 182-195
Persistent link: https://www.econbiz.de/10012590918
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2
Consumption at the bottom of the pyramid : current state of research and suggestions for future study
Campos, Alyce Cardoso
;
Rezende, Daniel Carvalho de
; …
- In:
Emerging Markets Journal : EMAJ
10
(
2020
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10012491729
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