O valor simbólico da marca iphone para a base da pirâmide
Alyce Cardoso Campos, Daniel Carvalho de Rezende
| Alternative title: | The symbolic value of the iPhone brand for the base of the pyramid |
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| Year of publication: |
2021
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| Authors: | Campos, Alyce Cardoso ; Rezende, Daniel Carvalho de |
| Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 5.2021, 2, p. 182-195
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| Subject: | Apple | Brand symbolism | Low income | Consumption |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Portuguese |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.51359/2526-7884.2021.248835 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012590918