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~subject:"Core competency"
~subject:"Marketingmanagement"
~type_genre:"Case study"
~type_genre:"Firmeninformation"
~type_genre:"Lehrbuch"
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Core competency
Marketingmanagement
Kernkompetenz
62
Deutschland
22
Germany
21
Strategisches Management
19
Resource-based view
15
Ressourcenorientierter Ansatz
15
Strategic management
15
Theorie
15
Theory
15
Business network
8
Competitive strategy
8
Unternehmensnetzwerk
8
Wettbewerbsstrategie
8
Unternehmen
7
KMU
6
Outsourcing
6
SME
6
Erfolgsfaktor
5
Wettbewerbsvorteil
5
Beziehungsmarketing
4
Competitive advantage
4
Firm performance
4
Multinationales Unternehmen
4
Organisationsstruktur
4
Organizational structure
4
Relationship marketing
4
Success factor
4
Transnational corporation
4
Unternehmenserfolg
4
Corporate culture
3
Firm growth
3
Führungskräfte
3
Information management
3
Informationsmanagement
3
Inter-firm cooperation
3
Knowledge management
3
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3
Lernende Organisation
3
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3
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4
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1
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Article
33
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29
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Case study
Firmeninformation
Lehrbuch
Aufsatz im Buch
344
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344
Article in journal
323
Aufsatz in Zeitschrift
323
Hochschulschrift
138
Thesis
125
Graue Literatur
85
Non-commercial literature
85
Fallstudie
58
Arbeitspapier
55
Working Paper
55
Collection of articles of several authors
33
Sammelwerk
33
Aufsatzsammlung
23
Bibliografie enthalten
18
Bibliography included
18
Konferenzschrift
11
Conference proceedings
7
Reprint
7
Conference paper
4
Konferenzbeitrag
4
Textbook
4
Company information
3
Article
2
Fallstudiensammlung
2
Interview
2
Bibliografie
1
CD-ROM, DVD
1
Case Study
1
Congress Report
1
Elektronischer Datenträger
1
Festschrift
1
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1
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1
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1
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English
32
German
30
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All
Willcocks, Leslie
3
Feeny, David H.
2
Gersch, Martin
2
Reynolds, Peter
2
Albino, Vito
1
Bathgate, Ian K.
1
Bonjour, Éric
1
Böhm, Ingeborg
1
Chan, T. L. A.
1
Chau, Dorothy C. K.
1
Cui, Lianguang
1
Dautwiz, Jörg Michael
1
Dekkers, Rob
1
Dowling, Michael
1
Duschek, Stephan
1
Díaz, Ariadna Julieta Rodríguez
1
Eberl, Martina
1
Engler, Daniel E.
1
Fan, Wenbin
1
Fleschhut, Peter
1
Freiling, Jörg
1
Gammack, John
1
Gamper, Daniel
1
Gerybadze, Alexander
1
Glaum, Martin
1
Goeke, Christian
1
Gospel, Howard F.
1
Gredel, Daniel
1
Gresse, Christopher
1
Grönke, Kai
1
Guallino, Gabriel
1
Hees, Frank
1
Heimel, Jana
1
Heracleous, Loizos
1
Herstatt, Cornelius
1
Hertz, Susanne
1
Hoffmann Linhard, Adolfo
1
Hommel, Ulrich
1
Homp, Christian
1
Hubbard, Graham
1
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Fördergesellschaft Marketing an der Universität Augsburg
1
Industrie- und Handelskammer Heilbronn-Franken
1
Münchener Marketing-Symposium <23, 1997, München>
1
verlag regionalkultur
1
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Competence building and leveraging in interorganizational relations
4
Gabler Edition Wissenschaft
4
Controller Agenda 2017 : Trends und Best Practices ; [Tagungsband zum 28. Stuttgarter Controller-Forum ; am 23. und 24. September 2014 im Haus der Wirtschaft in Stuttgart]
2
Industrial and corporate change
2
25 Jahre ressourcen- und kompetenzorientierte Forschung : der kompetenzbasierte Ansatz auf dem Weg zum Schlüsselparadigma in der Managementforschung
1
Aachener Reihe Mensch und Technik
1
Acta Wexionensia
1
Advances in applied business strategy
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Beiträge der Arbeits- und Betriebsorganisation zur Beschäftigungssicherung
1
British journal of management : BJM
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Chinese management studies : CMS
1
Cornell hospitality quarterly : CQ
1
Corporate social responsibility : a case study approach
1
Dissertationsreihe / GUC, Gesellschaft für Unternehmensrechnung und Controlling
1
Edition Management
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft / Schriften zum europäischen Management
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Strategische Unternehmungsführung
1
Haufe Fachbuch
1
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and outsourcing : studies in theory and practice
1
Information systems outsourcing : enduring themes, global challenges, and process opportunities
1
Innovations in supply chain management for information systems : novel approaches
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
Jahrbuch strategisches Kompetenz-Management
1
Journal of business strategy
1
Journal of international management
1
Kleine und mittlere Unternehmen in neuen Märkten : Aufbruch und Wachstum
1
Lehr- und Handbücher der Betriebswirtschaftslehre
1
Long range planning : LRP ; international journal of strategic management
1
Managing outsourcing relationships
1
QUEM-Report : Schriften zur beruflichen Weiterbildung
1
Schriften zum Management
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe Strategisches Management
1
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ECONIS (ZBW)
62
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11
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11
Kompetenzentwicklung in Start-up-Unternehmen : Strategien und Besonderheiten
Voigt, Martina
;
Weißbach, Hans-Jürgen
;
Böhm, Ingeborg
; …
-
2005
Persistent link: https://www.econbiz.de/10003353853
Saved in:
12
Transferring knowledge in Quebec-Mexico partnerships : the case of the dairy industry
Díaz, Ariadna Julieta Rodríguez
- In:
The journal of technology transfer
37
(
2012
)
5
,
pp. 631-647
Persistent link: https://www.econbiz.de/10009625913
Saved in:
13
Temporary incompetence as a path-breaking strategy : two major record companies' efforts to escape their competence lock-in
Kunow, Kristian
;
Gersch, Martin
;
Koch, Jochen
-
2012
Persistent link: https://www.econbiz.de/10009744872
Saved in:
14
When tradition turns into innovation : how firms can create and appropriate value through tradition
Messeni Petruzzelli, Antonio
;
Albino, Vito
-
2012
Persistent link: https://www.econbiz.de/10010365804
Saved in:
15
Managing marketing resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
16
Impact of strategic decision making for outsourcing on managing manufacturing
Dekkers, Rob
- In:
International journal of operations & production …
31
(
2011
)
9
,
pp. 935-965
Persistent link: https://www.econbiz.de/10009376780
Saved in:
17
Information technology, operational, and management competencies for supply chain agility : findings from case studies
Ngai, Eric W. T.
;
Chau, Dorothy C. K.
;
Chan, T. L. A.
- In:
The journal of strategic information systems : …
20
(
2011
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10009309480
Saved in:
18
School images, school identity, and how parents select schools for their children : the case of Hong Kong
Tam, Frank Wai-ming
;
Kwan, Paula Yu-kwong
- In:
Cases on innovations in educational marketing : …
,
(pp. 87-103)
.
2011
Persistent link: https://www.econbiz.de/10009406222
Saved in:
19
Yin yang and company growth : a case study of a coal company of Shanxi in China
Li, Jingfeng
;
Wang, Jiguang
;
Fan, Wenbin
- In:
Chinese management studies : CMS
5
(
2011
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009407358
Saved in:
20
Networks and capabilities as characteristics of logistics firms
Cui, Lianguang
;
Hertz, Susanne
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 1004-1011
Persistent link: https://www.econbiz.de/10009354613
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