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~subject:"Corporate Social Responsibility"
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Search: subject:"Perceived brand quality"
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Corporate Social Responsibility
Brand image
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perceived brand quality
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knowledge valence
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CBBE
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CSR performance
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Consumer reactions to corporate social responsibility brands : the role of face concern
Wan, Lisa C.
;
Poon, Patrick
;
Yu, Chunling
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 52-60
Persistent link: https://www.econbiz.de/10011472881
Saved in:
2
The impact of corporate social responsibility (CSR) performance and
perceived
brand
quality
on customer-based brand preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
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