The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Year of publication: |
2014
|
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Authors: | Liu, Matthew Tingchi ; Wong, IpKin Anthony ; Shi, Guicheng ; Chu, Rongwei ; Brock, James L. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 3, p. 181-194
|
Subject: | Hotel | Brand preference | CSR performance | Perceived brand quality | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Produktqualität | Product quality | Markenartikel | Brand |
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