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~subject:"Corporate culture"
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Search: subject:"visual identity"
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Corporate culture
Brand management
14
Markenführung
14
Unternehmenskultur
11
visual identity
11
Corporate visual identity
10
Corporate reputation
9
Firmenimage
8
Brand image
7
Markenimage
7
Personality psychology
7
Persönlichkeitspsychologie
7
Visual identity
7
Visualisierung
6
Visualization
6
Consumer behaviour
5
Konsumentenverhalten
5
Public relations
5
Öffentlichkeitsarbeit
5
Brand architecture
4
Markenarchitektur
4
logo
4
Brand
3
Communication strategy
3
Logo
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Organisational visual identity
3
corporate visual identity
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Carbon Footprint (CFP)
2
Communication
2
Corporate identity
2
Corporate image
2
Corporate logo
2
Cultural heritage
2
Design
2
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7
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2
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Article
11
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11
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11
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English
11
Author
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Melewar, T. C.
2
Aula, Hanna-Mari
1
Bargenda, Angela
1
Bartholmé, Roland H.
1
Bolhuis, Wendy
1
Bosch, Annette L. M. van den
1
Erjansola, Ari-Matti
1
Fayed, Abeer Elsayed
1
Finch, Henry
1
Gregersen, Magnus Kristian
1
Johansen, Trine Susanne
1
Jong, Menno D. T. de
1
Kibera, Francis N.
1
Kitchen, Philip J.
1
Kumar, Deepak S.
1
Lipponen, Jukka
1
Munyoki, Justus M.
1
Pirttilä-Backman, Anna-Maija
1
Purani, Keyoor
1
Sandada, Maxwell
1
Shaalan, Ahmed
1
Sharifah Faridah Syed Alwi
1
Tourky, Marwa
1
Vehkalahti, Kimmo
1
Vinitha, V.U.
1
Waithaka, Tabitha W.
1
Wertz, Robert A.
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The journal of brand management : an international journal
3
Journal of marketing communications
2
Acta Universitatis Danubius / Oeconomica
1
Corporate communications : an international journal
1
DBA Africa management review
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Enhancing brand
visual
identity
for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
2
Brand new : how visual context shapes initial response to logos and corporate
visual
identity
systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
3
Organizational-level
visual
identity
: an integrative literature review
Gregersen, Magnus Kristian
;
Johansen, Trine Susanne
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 441-456
Persistent link: https://www.econbiz.de/10013384913
Saved in:
4
From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
Saved in:
5
Biomorphic
visual
identity
of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
6
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
7
Corporate
visual
identity
systems and brand performance of Kenyan universities
Waithaka, Tabitha W.
;
Kibera, Francis N.
;
Munyoki, Justus M.
- In:
DBA Africa management review
5
(
2015
)
2
,
pp. 170-181
Persistent link: https://www.econbiz.de/10012250734
Saved in:
8
Corporate rebranding: effects of corporate
visual
identity
changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
9
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
10
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
1
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