From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Year of publication: |
2021
|
---|---|
Authors: | Erjansola, Ari-Matti ; Lipponen, Jukka ; Vehkalahti, Kimmo ; Aula, Hanna-Mari ; Pirttilä-Backman, Anna-Maija |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 3, p. 241-253
|
Subject: | Logo redesign | Corporate visual identity | Mergers and acquisitions | Brand associations | Social representations | Higher education | Übernahme | Takeover | Markenführung | Brand management | Markenimage | Brand image | Unternehmenskultur | Corporate culture | Hochschule | Higher education institution |
-
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit, (2021)
-
The impact of brand relationships on corporate brand identity and reputation : an integrative model
Barros, Teresa, (2020)
-
Mirzaei, Abas, (2016)
- More ...
-
A trust-focused model of leaders' fairness enactment
Seppäla, Tuija, (2012)
-
A trust-focused model of leaders' fairness enactment
Seppäla, Tuija, (2012)
-
Becoming "world-class"? : reputation-building in a university merger
Aula, Hanna-Mari, (2011)
- More ...