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~subject:"Corporate identity"
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Corporate identity
Corporate Social Responsibility
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Corporate social responsibility
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Öffentlichkeitsarbeit
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Public relations
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Firmenimage
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Corporate reputation
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Communication
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Kommunikation
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Marketingmanagement
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Markenführung
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Slovenia
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CSR
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Employee retention
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Mitarbeiterbindung
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Personality psychology
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Balmer, John M.T.
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Podnar, Klement
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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