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~subject:"Corporate reputation"
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Search: subject_exact:"Psychology of advertising"
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Corporate reputation
Werbepsychologie
1,157
Psychology of advertising
1,055
Consumer behaviour
431
Konsumentenverhalten
431
Werbewirkung
411
Advertising effects
395
Werbung
292
Advertising
258
Theorie
175
Theory
175
Deutschland
114
Brand management
111
Germany
111
Markenführung
111
Emotion
100
Markenimage
96
USA
92
Brand image
88
United States
88
Marketing
80
Marketingmanagement
68
Marketing management
67
Wahrnehmung
67
Perception
63
Experiment
53
Markenartikel
53
Brand
50
Internet marketing
48
Online-Marketing
48
Marktforschung
43
Market research
42
Verbraucherverhalten
42
Psychologie
40
Cognition
39
Kognition
38
Werbeplanung
38
Advertising planning
36
Personality psychology
36
Persönlichkeitspsychologie
36
Neuromarketing
32
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German
4
English
2
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Glogger, Anton
2
Barthel, Jürgen
1
Beatty, Sharon E.
1
Eberwein, Linda
1
Franke, George R.
1
Givan, Alexa M.
1
Horn, Sierk A.
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Reynolds, Kristy E.
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Europäische Hochschulschriften / 5
2
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Journal of marketing theory and practice
1
Organizational development and leadership
1
Perspektiven der Kommunikationspolitik
1
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ECONIS (ZBW)
6
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1
Social store identity and adolescent females' store attitudes and behaviors
Beatty, Sharon E.
;
Givan, Alexa M.
;
Franke, George R.
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 38-56
Persistent link: https://www.econbiz.de/10010484122
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2
Auswirkungen von Personen- vs. Produktabbildungen in Personalimageanzeigen auf Bewerbungsintention und Unternehmensbild
Eberwein, Linda
-
2008
Persistent link: https://www.econbiz.de/10003814542
Saved in:
3
Multisensuelles Corporate Design bei Siemens
Barthel, Jürgen
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 1-9)
.
2005
Persistent link: https://www.econbiz.de/10003088012
Saved in:
4
Powerbrands: resurrecting a magic concept
Horn, Sierk A.
- In:
Organizational development and leadership
,
(pp. 33-57)
.
2002
Persistent link: https://www.econbiz.de/10001671920
Saved in:
5
Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10000682733
Saved in:
6
Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10012699158
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