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~subject:"Corporate social responsibility"
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Search: subject:"positive word of mouth"
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Corporate social responsibility
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positive word-of-mouth
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positive word of mouth
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Journal of managerial psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
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Employee engagement in corporate social responsibility : disentangling the effects of values vs prestige
Cao, Yinyin
;
Lee, Kyungwon
- In:
Journal of managerial psychology
38
(
2023
)
6
,
pp. 449-463
Persistent link: https://www.econbiz.de/10014333385
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2
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
3
Evaluating the effect of corporate social responsibility communication on mobile telephone customers
Chomvilailuk, Rojanasak
;
Butcher, Ken
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 164-170
Persistent link: https://www.econbiz.de/10011598733
Saved in:
4
It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff
;
Smith, Dustin
;
Liu, Richie L.
;
Arthurs, …
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
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