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~subject:"Country image"
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Search: subject:"Brand origin"
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Country image
Brand image
44
Markenimage
43
Consumer behaviour
41
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
39
Konsumentenverhalten
39
Markenführung
39
Brand
28
Markenartikel
28
Brand origin
23
Rules of origin
22
Ursprungsregeln
22
brand origin
11
Country of origin
10
International marketing
5
Internationales Marketing
5
Brand origin recognition accuracy
4
Country-of-origin
4
Emerging economies
4
Schwellenländer
4
Beziehungsmarketing
3
Brand Origin
3
Cognition
3
Country of manufacture
3
Indien
3
Indonesia
3
Kognition
3
Luxury goods
3
Luxusgüter
3
Marketing management
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Marketingmanagement
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Meaning transfer
3
Relationship marketing
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country of origin
3
Advertising
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Advertising effects
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Analogical learning theory
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Brand equity
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Brand evaluation
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Chan, Nga Cheng
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Lin, Chieh-Yu
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Liu, Matthew Tingchi
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Magnusson, Peter
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Tseng, Ting-Hsiang
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Westjohn, Stanford A.
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Asia Pacific journal of marketing and logistics
1
International marketing review
1
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ECONIS (ZBW)
2
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1
Does effects of
brand
origin
misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
2
A longitudinal analysis of country image and
brand
origin
effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
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