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The communication of foreign products in China through the store: an empirical analysis
Checchinato, Francesca
;
Hu, Lala
;
Vescovi, Tiziano
- In:
The International Journal of Economic Behavior - IJEB
3
(
2013
)
1
,
pp. 41-57
In China
foreign
brands
are faced with brand origin confusion, which creates benefits for local brands. Therefore …
Persistent link: https://www.econbiz.de/10010760508
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