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~subject:"Country-of-origin"
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Country-of-origin
Brand image
43
Markenimage
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Designation of origin
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Brand management
39
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39
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Rules of origin
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Ursprungsregeln
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Brand origin
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brand origin
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Country of origin
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International marketing
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Brand Origin
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Cognition
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Indien
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Kognition
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country of origin
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Advertising effects
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Brand origin image
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Brand origin misclassification
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Brand origin recognition accuracy
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Country image
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Country of manufacture
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Firm performance
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Hotel industry
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Bartikowski, Boris
1
Cakici, N. Meltem
1
Fastoso, Fernando
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Gierl, Heribert
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Kim, Kyungae
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Mandler, Timo
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Journal of business research : JBR
2
International marketing review
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ECONIS (ZBW)
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1
Consumers' cognitive and affective responses to
brand
origin
misclassifications : does confidence in
brand
origin
identification matter?
Mandler, Timo
;
Won, Sungbin
;
Kim, Kyungae
- In:
Journal of business research : JBR
80
(
2017
),
pp. 197-209
Persistent link: https://www.econbiz.de/10011771497
Saved in:
2
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
3
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
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