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~subject:"Credibility"
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Credibility
Advertising effects
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Celebrity endorsement
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Celebrity-Werbung
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Werbewirkung
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Advertising
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Brand management
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Cointegration
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Consumer behaviour
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India
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Vector autoregression
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Wissensmanagement
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Agriculture
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Analysis of variance
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Beziehungsmarketing
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Brand credibility
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Brand equity
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Banerjee, Neelotpaul
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Singh, Ramendra Pratap
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Global business review
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IIMB management review
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ECONIS (ZBW)
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The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
IIMB management review
33
(
2021
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10013205204
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2
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
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3
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
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