//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Crisis management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Han, Jiyoon (Karen)"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Crisis management
Brand management
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Social Web
2
Social web
2
Advertising effects
1
Brand image
1
Cause-Related Marketing
1
Cause-related marketing
1
College mental health
1
Consumer behaviour
1
Facebook
1
Higher education institution
1
Hochschule
1
Humor
1
Konsumentenverhalten
1
Krisenmanagement
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Mental disorder
1
Message Type
1
Psychische Krankheit
1
Public relations
1
Risikokommunikation
1
Risk communication
1
Social Networking Sites (SNS)
1
Social network
1
Soziales Netzwerk
1
Visual Presentation
1
Werbewirkung
1
brand personality
1
crisis communication
1
humor
1
perceived threat
1
public service announcement
1
relationship maintenance strategy
1
social media
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Han, Jiyoon
1
Kim, Dong Hoo
1
Sung, Yoon Hi
1
Published in...
All
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->