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~subject:"Crisis management"
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Crisis management
Consumer behaviour
39
Konsumentenverhalten
39
Transgression
34
Brand image
24
Markenimage
24
Brand management
23
Markenführung
23
transgression
23
Brand transgression
15
Brand
14
Ethics
14
Ethik
14
Markenartikel
14
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10
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10
Moral Transgression
10
Beziehungsmarketing
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Unternehmensethik
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Emotion
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Committee Decisions
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Experiment
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Shared Guilt
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Athletes
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Celebrity endorsement
6
Celebrity-Werbung
6
Diffused Responsibility
6
Group Absolution
6
Institutional Design
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Kundenzufriedenheit
6
Sportler
6
brand transgression
6
Customer satisfaction
5
Spillover effect
5
Spillover-Effekt
5
Advertising effects
4
Athlete transgression
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Decision
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Aichner, Thomas
2
Coletti, Paolo
2
Wilken, Robert
2
Grégoire, Yany
1
Khamitov, Mansur
1
Kwak, Dae Hee
1
Lee, Joon Sung
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Suri, Anshu
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Journal of global marketing
2
Journal of the Academy of Marketing Science
1
Sport management review
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ECONIS (ZBW)
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Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
2
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
3
A systematic review of brand
transgression
, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur
;
Grégoire, Yany
;
Suri, Anshu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
Saved in:
4
Can winning take care of everything? : a longitudinal assessment of post-
transgression
actions on repairing trust in an athlete endorser
Lee, Joon Sung
;
Kwak, Dae Hee
- In:
Sport management review
20
(
2017
)
3
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011736235
Saved in:
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