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~subject:"Cross-cultural competence"
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Cross-cultural competence
Cross-cultural marketing
4
Interkulturelles Marketing
4
Consumer behaviour
3
Interkulturelle Kompetenz
3
Konsumentenverhalten
3
National culture
3
Nationalkultur
3
Online retailing
3
Online-Handel
3
USA
3
United States
3
Welt
3
World
3
Australia
2
Australien
2
Innovation
2
International competition
2
International market entry
2
International marketing
2
Internationaler Markteintritt
2
Internationaler Wettbewerb
2
Internationales Marketing
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Online-Marketing
2
Absatz
1
Advertising effects
1
Betriebliche Kreislaufwirtschaft
1
Beziehungsmarketing
1
Brand management
1
China
1
Competitive advantage
1
Cross-cultural management
1
Cross-cultural relations
1
Customer retention
1
Einführung
1
Ernährungsindustrie
1
Ethnic group
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English
3
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Camillo, Angelo A.
1
Chang, S. J.
1
Holt, Svetlana
1
Hu, Jianli
1
Marques, Joan
1
Tran, Ben
1
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Handbook of research on effective marketing in contemporary globalism
3
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ECONIS (ZBW)
3
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The foundation of cultural intelligence : human capital
Tran, Ben
- In:
Handbook of research on effective marketing in …
,
(pp. 348-376)
.
2014
Persistent link: https://www.econbiz.de/10010403464
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2
Social processes : needs, motivation, and drives in contemporary globalism
Marques, Joan
;
Holt, Svetlana
;
Hu, Jianli
;
Camillo, …
- In:
Handbook of research on effective marketing in …
,
(pp. 301-314)
.
2014
Persistent link: https://www.econbiz.de/10010403472
Saved in:
3
Transcultural understanding in business communication : the case of America vs. Korea
Chang, S. J.
- In:
Handbook of research on effective marketing in …
,
(pp. 128-136)
.
2014
Persistent link: https://www.econbiz.de/10010403490
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