Transcultural understanding in business communication : the case of America vs. Korea
Year of publication: |
2014
|
---|---|
Authors: | Chang, S. J. |
Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 128-136
|
Subject: | Interkulturelle Beziehungen | Cross-cultural relations | Interkulturelle Kompetenz | Cross-cultural competence | Nationalkultur | National culture | USA | United States | Südkorea | South Korea |
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