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~subject:"Crowdfunding"
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Wang, Yonggui
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Proposing customers economic value or relational value? : a study of two stages of the crowdfunding project
Ma, Shuang
;
Hua, Ying
;
Li, Dahui
;
Wang, Yonggui
- In:
Decision sciences
53
(
2022
)
4
,
pp. 712-749
Persistent link: https://www.econbiz.de/10013464342
Saved in:
2
Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
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