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~subject:"Cultural heritage"
~subject:"Supplier relationship management"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Umbrella brand"
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Cultural heritage
Supplier relationship management
Brand architecture
312
Markenarchitektur
312
Brand management
250
Markenführung
250
Corporate reputation
160
Firmenimage
160
Brand image
82
Markenimage
82
Corporate culture
76
Unternehmenskultur
76
Brand
68
Markenartikel
67
Consumer behaviour
61
Konsumentenverhalten
61
Corporate Social Responsibility
47
Corporate social responsibility
47
Marketing management
44
Marketingmanagement
44
Public relations
44
Öffentlichkeitsarbeit
44
Corporate branding
40
Beziehungsmarketing
23
Relationship marketing
23
Stakeholder
23
Corporate brand
22
Kulturgüter
20
Reputation
20
corporate branding
19
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
17
Business ethics
15
Unternehmensethik
15
Corporate identity
14
Großbritannien
14
United Kingdom
14
corporate brand
14
China
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Article in journal
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37
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2
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English
37
Author
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Balmer, John M. T.
6
Burghausen, Mario
3
Chen, Weifeng
3
Iglesias, Oriol
3
Ind, Nicholas
3
Rindell, Anne
3
Abratt, Russell
2
Bargenda, Angela
2
Markovic, Stefan
2
Mingione, Michela
2
Mysen, Tore
2
Santos, Fernando Pinto
2
Sarkar, Soumya
2
Svensson, Göran
2
Anisimova, Tatiana
1
Barnier, Virginie de
1
Baumgarth, Carsten
1
Bernal, Pedro Mir
1
Bick, Geoff
1
Blömbeck, Anna
1
Bogaards, Marlene
1
Borraz, Stéphane
1
Brunninge, Olof
1
Castrillon Paque, Victor
1
Cerrato, Daniele
1
Conz, Elisa
1
Cooper, Holly
1
Dion, Delphine
1
Discua Cruz, Allan
1
Eisingerich, Andreas B
1
Escandon-Barbosa, Diana
1
Flax, Jeremy
1
Foscht, Thomas
1
Gyrd-Jones, Richard I.
1
Haahtela, Kari
1
He, Xinming
1
Henseler, Jörg
1
Hudson, Bradford
1
Hudson, Bradford T.
1
Hutchinson, David B.
1
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The journal of brand management : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
6
Corporate communications : an international journal
3
Journal of business research : JBR
3
The journal of business & industrial marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate governance : the international journal for effective board performance
1
European journal of marketing : EJM
1
European management journal
1
International journal of business and emerging markets : IJBEM
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
The journal of product & brand management
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ECONIS (ZBW)
37
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1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
3
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
4
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
5
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
6
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
7
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
8
Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
9
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
10
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
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