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~subject:"Cultural heritage"
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Search: subject_exact:"Unternehmensmarke"
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Cultural heritage
Brand architecture
508
Markenarchitektur
508
Brand management
378
Markenführung
378
Corporate reputation
216
Firmenimage
216
Markenimage
103
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102
Corporate culture
96
Unternehmenskultur
96
Brand
93
Markenartikel
92
Consumer behaviour
81
Konsumentenverhalten
81
Corporate Social Responsibility
61
Marketing management
61
Marketingmanagement
61
Corporate social responsibility
59
Öffentlichkeitsarbeit
54
Public relations
53
Markenpolitik
42
Corporate branding
41
Stakeholder
29
Beziehungsmarketing
28
Relationship marketing
28
Deutschland
26
Germany
26
Reputation
25
Kulturgüter
23
Marketing
23
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22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Lieferantenmanagement
18
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18
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23
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Balmer, John M. T.
5
Rindell, Anne
4
Burghausen, Mario
3
Bargenda, Angela
2
Brunninge, Olof
2
Chen, Weifeng
2
Santos, Fernando Pinto
2
Barnier, Virginie de
1
Bernal, Pedro Mir
1
Blömbeck, Anna
1
Borraz, Stéphane
1
Castrillon Paque, Victor
1
Cerrato, Daniele
1
Conz, Elisa
1
Cooper, Holly
1
Dion, Delphine
1
Discua Cruz, Allan
1
Escandon-Barbosa, Diana
1
Hudson, Bradford
1
Hudson, Bradford T.
1
Lima, Ana Pinto de
1
Merrilees, Bill
1
Miller, Dale
1
Pecot, Fabien
1
Sacco, Federica
1
Salas-Paramo, Jairo
1
Santos, Fernado Pinto
1
Scandelius, Christina
1
Spielmann, Nathalie
1
Strandvik, Tore
1
Tyler, Beverly B.
1
Wilson, Rick T.
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The journal of brand management : an international journal
11
Corporate communications : an international journal
3
Foundations of corporate heritage
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
European management journal
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
23
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1
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
2
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
3
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
4
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
5
Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
6
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
7
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
8
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
9
Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
10
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
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