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~subject:"Cultural identity"
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Cultural identity
Ethnic group
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Ethnische Gruppe
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Business network
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Cross-cultural studies
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Entrepreneurship
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Kulturelle Identität
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Metaphors
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Africa
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Cognition
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Elliot, Esi A.
2
Casakin, Hernan
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Cherian, Joseph A.
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Wilson, Elizabeth J.
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Xiao, Yazhen
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International marketing review
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Journal of business research : JBR
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ECONIS (ZBW)
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A multicultural blend : metaphors, cognitive social capital and multiculturalism
Elliot, Esi A.
;
Xiao, Yazhen
;
Wilson, Elizabeth J.
- In:
International marketing review
32
(
2015
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011296965
Saved in:
2
Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi A.
;
Cherian, Joseph A.
;
Casakin, Hernan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1004-1012
Persistent link: https://www.econbiz.de/10009755377
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