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~subject:"Customer analysis"
~subject:"Dienstleistungsqualität"
~subject:"Markenführung"
~type_genre:"Forschungsbericht"
~type_genre:"Reprint"
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Search: subject_exact:"Customer relationship management"
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Customer analysis
Dienstleistungsqualität
Markenführung
Beziehungsmarketing
54
Relationship marketing
54
Consumer behaviour
10
Konsumentenverhalten
10
Marketing management
8
Marketingmanagement
8
Service quality
8
Brand management
7
Brand
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenartikel
6
Deutschland
5
Germany
5
Lieferantenmanagement
5
Supplier relationship management
5
Dienstleistungsmarketing
4
Marketing
4
Services marketing
4
Strategic management
4
Strategisches Management
4
Confidence
3
Dienstleistungssektor
3
E-commerce
3
Electronic Commerce
3
Erfolgsfaktor
3
Kundenmanagement
3
Marketing theory
3
Marketingtheorie
3
Service industry
3
Success factor
3
USA
3
United States
3
Vertrauen
3
Wissensmanagement
3
Brand image
2
Bundling strategy
2
Computer-assisted marketing
2
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Article
10
Book / Working Paper
5
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Forschungsbericht
Reprint
Article in journal
5,028
Aufsatz in Zeitschrift
5,028
Aufsatz im Buch
359
Book section
359
Hochschulschrift
168
Thesis
136
Graue Literatur
114
Non-commercial literature
114
Arbeitspapier
71
Working Paper
71
Collection of articles of several authors
65
Sammelwerk
65
Aufsatzsammlung
44
Case study
42
Fallstudie
42
Conference paper
41
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41
Bibliografie enthalten
25
Bibliography included
25
Guidebook
24
Ratgeber
24
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10
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10
Konferenzschrift
9
Handbook
8
Handbuch
8
Collection of articles written by one author
5
Sammlung
5
Conference proceedings
4
Bibliografie
3
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2
Elektronischer Datenträger als Beilage
2
Fallstudiensammlung
2
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2
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English
12
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Baron, Steve
2
Brodie, Roderick J.
1
Bungay Stanier, Michael
1
Cheng, T. C. E.
1
Dall'Olmo Riley, Francesca
1
De Chernatony, Leslie
1
Duff, Angus
1
East, Robert
1
Eichenlaub, Astrid
1
Fournier, Susan
1
Glynn, Mark S.
1
Guo, Xin
1
Hair, Mario
1
Korell, Markus
1
Lai, L. C. F.
1
Little, Victoria
1
Möller, Klaus
1
Roth, Martin S.
1
Schaschke, Michaela
1
Schneeweiss, Sebastian
1
Schultze, Wolfgang
1
Sinha, Rajiv K.
1
Thompson, Scott A.
1
Vanhuele, M.
1
Wind, Yoram
1
Wright, Mike
1
Yeung, A. C. L.
1
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Fraunhofer-Informationszentrum Raum und Bau
1
Ludwig-Maximilians-Universität München
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Brand management ; Vol. 2
3
Sage library in marketing
2
Brand management ; Vol. 4
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Corporate brand and corporate reputation
1
International marketing ; Vol. 2
1
Marketing-mix strategies - product strategy and promotion strategy
1
Relational and functional integration
1
Transforming e-business practices and applications : emerging technologies and concepts
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ECONIS (ZBW)
15
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date (oldest first)
1
Produktivität von Dienstleistungen
Möller, Klaus
(
ed.
);
Schultze, Wolfgang
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10014007825
Saved in:
2
Customer Knowledge Management : durch systematische Integration von Kundenwissen die Innovationskraft steigern
Korell, Markus
(
ed.
);
Schaschke, Michaela
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003525813
Saved in:
3
The antecedents and consequences of commitment in bank-corporate relationships : evidence from the Chinese banking market
Guo, Xin
;
Duff, Angus
;
Hair, Mario
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 123-144)
.
2011
Persistent link: https://www.econbiz.de/10008907264
Saved in:
4
The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
Saved in:
5
The development of ideas for the marketing of services
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664679
Saved in:
6
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
7
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
8
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
9
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
-
2010
Persistent link: https://www.econbiz.de/10003924383
Saved in:
10
The driving forces of customer loyalty : a study of internet service providers in Hong Kong
Cheng, T. C. E.
;
Lai, L. C. F.
;
Yeung, A. C. L.
- In:
Transforming e-business practices and applications : …
,
(pp. 44-61)
.
2010
Persistent link: https://www.econbiz.de/10003925108
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