The driving forces of customer loyalty : a study of internet service providers in Hong Kong
Year of publication: |
2010
|
---|---|
Authors: | Cheng, T. C. E. ; Lai, L. C. F. ; Yeung, A. C. L. |
Published in: |
Transforming e-business practices and applications : emerging technologies and concepts. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-910-6. - 2010, p. 44-61
|
Subject: | Firmenimage | Corporate reputation | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Digitale Dienste | Web-based service | Hongkong | Hong Kong |
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