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~subject:"Customer data"
~type_genre:"Aufsatz im Buch"
~type_genre:"Government document"
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
The Routledge companion to digital consumption
3
Apps management and e-commerce transactions in real-time
2
Artificial intelligence in marketing
2
E-marketing ; Vol. 1
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
Management science in hospitality and tourism : theory, practice, and applications
2
Pervasive advertising
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Consumer information systems and relationship management : design, implementation, and use
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Developing successful global strategies for marketing luxury brands
1
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
1
Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
1
Ethical issues in e-business : models and frameworks
1
Explorations in critical studies of advertising
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of research on retailer-consumer relationship development
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Improving business performance through innovation in the digital economy
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices
1
Markets and the arts of attachment
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Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
1
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Performance measurement and management control : measuring and rewarding performance
1
Research and development in e-business through service-oriented solutions
1
Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
1
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
1
The internet of things in the modern business environment
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ECONIS (ZBW)
44
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21
API-Banking und PSD 2 : "Steckdosenleiste" für FinTechs
Korschinowski, Sven
;
Conreder, Christian
;
Schwittay, …
- In:
Innovationen und Innovationsmanagement in der Finanzbranche
,
(pp. 317-333)
.
2017
Persistent link: https://www.econbiz.de/10011702590
Saved in:
22
A new perspective on RFM analytics
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
- In:
Handbook of research on intelligent techniques and …
,
(pp. 1-20)
.
2017
Persistent link: https://www.econbiz.de/10014576405
Saved in:
23
Building and using a micromarketing platform
Yamanaka, Masahiko
- In:
From Little's law to marketing science : essays in …
,
(pp. 161-173)
.
2016
Persistent link: https://www.econbiz.de/10011436075
Saved in:
24
Ungenutzte Potenziale: Kundenservicedaten in der Marktforschung nutzen
Scharf, Michael
- In:
Marktforschung der Zukunft - Mensch oder Maschine? : …
,
(pp. 281-295)
.
2016
Persistent link: https://www.econbiz.de/10011550659
Saved in:
25
Lean 2.0 : Weg vom Kunden zu seinen Daten? : hat die Lean-geprägte Wertschöpfungskettenbetrachtung infolge Digitalisierung Big Data Internet of Things (IoT) keinen Wert mehr?
Walter, Christof
- In:
Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige …
,
(pp. 151-168)
.
2016
Persistent link: https://www.econbiz.de/10011536637
Saved in:
26
Kunden-Monitoring im stationären Handel
Schauer, Lorenz
;
Werner, Martin
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 73-82)
.
2015
Persistent link: https://www.econbiz.de/10011441049
Saved in:
27
Smart Analytics : neue Möglichkeiten für Finanzdienstleister in der digitalen Welt
Mäder, Patrick
;
Franke, Markus
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 349-361)
.
2015
Persistent link: https://www.econbiz.de/10011305195
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28
Retailer-customers relationships in the onlline setting : an empirical investigation to overcome privacy concerns and improve information sharing
Castaldo, Sandro
;
Grosso, Monica
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 404-425)
.
2014
Persistent link: https://www.econbiz.de/10010380110
Saved in:
29
Tracking and fingerprinting in e-business : new storageless technologies and countermeasures
Boda, Károly
;
Földes, Ádám Máté
;
Gulyás, Gábor …
- In:
Research and development in e-business through …
,
(pp. 134-166)
.
2013
Persistent link: https://www.econbiz.de/10009774557
Saved in:
30
The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
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