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~subject:"Customer integration"
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Customer integration
Consumer behaviour
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Social Web
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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China
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Higher education institution
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Luxusgüter
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D'Alessandro, Steven
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Ceric, Arnela
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Johnson, Lester W.
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Loane, Susan Stewart
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Soutar, Geoffrey N.
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Journal of business research : JBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
Saved in:
2
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart
;
Webster, Cynthia M.
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
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